American Underground

Through a connected community, curated content and workspace that tap the region's ecosystem of experts, American Underground is the Triangle's front door to the resources startups, their founders and employees need. 


In 2010, the American Underground (AU) launched on the historic American Tobacco Campus. Just down the road from Research Triangle Park, and in close proximity to four universities: NC Central, Duke, North Carolina and NC State, AU was built upon decades of local relationships, stewarded by its parent company Capitol Broadcasting. Today, AU connects hundreds of Triangle startups to the region’s resources, thought leaders, talent, media, and entrepreneurial support systems.

Inspired by Durham, North Carolina’s century-old entrepreneurial legacy, AU is building the counter-story to Silicon Valley – a diverse startup scene rich in innovative ideas with deep civic engagement. We are the Startup Hub of the South. And we’re just getting started.

Learn More

American Underground is one of eleven Google for Startups Tech Hubs.

To learn more about the region, along with programs and resources offered at American Underground, visit our website at

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