Ten Nonprofits Collect Prizes in American Tobacco’s Triangle Christmas Tree Challenge

(Durham) - Dec. 21, 2014 - Ten area nonprofits came away with prizes as part of American Tobacco’s fifth annual Triangle Christmas Tree Challenge. The event marks the finale of the campus’ tenth anniversary. Holiday celebrations continue at Ice Factory skating rink, which remains open through Feb. 15.   

More than 50 nonprofits decorated Christmas trees at Diamond View Park in front of the coming Aloft Downtown Durham hotel, most reflecting the important mission of each organization. You can view the trees here. Sponsoring this popular tradition were FHI360, Fox 50, Intellicom, Mosca Design and WRAL.com.

"The Triangle Christmas Tree Challenge was the perfect way to conclude our tenth anniversary because it involves our entire community -- and that special sense of community is what has made the American Tobacco Campus a success,” said Valerie Ward, ATC’s director of marketing and special events.

Voter prizes:

  1. Coalition to Unchain Dogs (#27) -- $5,000
  2. Second Chance Pet Adoption (#29) -- $2,500
  3. SPCA of Wake County (#16) -- $1,000
  4. Best Friend Pet Adoption (#13) -- $500

Special judges’ awards:

  • Scrap Exchange (#28) -- $1,000
  • Keep Durham Beautiful (#21) -- $1,000
  • American Dance Festival (#17) -- $1,000

Community awards:

  • FOX 50 COMMUNITY FIRST:  Salvation Army of Wake County (#40) will be offered a Public Service Announcement
    (PSA) campaign on WRAZ-TV (Fox 50) (Est. Value $2,500).
  • DPAC COMMUNITY STAR AWARD: Duke Cancer Patient Support Program (Tree Sponsor: Triangle Chapter - National
    Association for Catering & Events) (#7) will be offered a DPAC ticket prize package (Est. Value$1,500-$2,000).
  • WOOL E. BULL PRIME CUT AWARD:  Children's Flight of Hope (#32) will be offered the use of the American
    Tobacco Suite at DBAP during the 2015 Season (Est. Value: $1,350)

Find out more about Tree Challenge, the prize winners and all the inspiring nonprofits at www.TriangleTreeChallenge.com.

Photo courtesy of Brian Mullins Photography.


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