ATC Prepared to Offer Sponsorship and In-Kind Support

Crowdsourcing Already Successful at Campus PopUp Showcase 

(DURHAM, NC) - January 23, 2019 - Building off the successful run of revolving small businesses in its PopUp retail and restaurant space, American Tobacco today issued a call for submissions pitching a new campus event.

Dubbed “The Triangle’s Next Great Event Challenge,” the application window is open now through February 15 for event planners, nonprofit groups, concert promoters, tech evangelists, sports enthusiasts and everyone in between to make their case for why and how their dream event will tap into a widely shared interest and enhance the community.

Assuming the pitches meet the criteria in the call for ideas, American Tobacco Campus’ selection team will choose a partner to sponsor, which will receive in-kind use of the facility, sponsorship support and expert support from the campus’ seasoned events staff. 

Organizers are seeking event ideas that will engage diverse audiences; connect with the arts, technology, education and/or sports; and have a person and/or team running the event with a proven track record. Events that are political or religious in nature will not be considered.

The application process is open now. Interested groups can apply and review the rules and evaluation process HERE.

“Since the campus’ redevelopment more than a decade ago, we’ve hosted roughly one million people on campus each year for events ranging from fun runs to concerts to tech unveilings,” says Valerie Ward, CPCE Director, Marketing & Events. “Our location and assortment of venues have proven extremely effective.”   

Adds Adam Klein, Director of Strategy at Capitol Broadcasting Co., which owns the American Tobacco Campus, “We’ve worked with grassroots groups and industry pros to pull off events never before seen in the Triangle, and we’re excited to work with a new class of dreamers to bring big ideas and big crowds to the campus. Our events challenge is another way we are actively contributing to Durham and the Triangle’s culture of innovation and discovery.”

The Triangle’s Next Great Event Challenge is partly inspired by the success of PopUp @ American Tobacco Campus, a regular and revolving showcase of new retail entrepreneurs and their concepts. From spring rolls to beard wax and many inventive things in between, the space located in one of the country’s largest and most acclaimed historical redevelopment projects, has become a go-to spot for sampling the hottest and most exciting trends our region has to offer.

American Tobacco’s social channels (Facebook, Twitter, and Instagram).


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