Hatch chosen as one of eight brands to be showcased at W San Francisco Pop-Up Event!

DURHAM, NC (December 11th, 2013) – Storefront announces that Hatch is among the 8 winners of a highly competitive event to win a spot in the Holiday Pop-Up Shop hosted by the W San Francisco Hotel.  The Holiday Pop-Up will be held at the dynamic W San Francisco MIXX Lounge, 181 Third Street, 2nd Floor, on Wednesday, December 18th 2013 from 5:30 p.m. to 7:30 p.m. (http://wholidaypopup.splashthat.com/).  Located in the heart of the SOMA district, W San Francisco Hotel is a gathering place for art exhibitions, film screenings, fashion and music events. (http://blog.thestorefront.com/winners-announced-to-participate-in-the-w-hotel-holiday-pop-up-shop/)

Hatch and the other seven winners of the competition are set to receive a free booth worth over $1,000 and W Hotel design team support to help further launch their pop-up brands.  “We are truly honored to be recognized as one of the foremost emerging pop-up brands by W San Francisco Hotel.  We’re proud to take our ethos of the Modern South to the West Coast and share what Durham and the greater Triangle is all about”, says owner Sarah Parker.  “Hatch has been a true grassroots effort, where word of mouth and advice from the community is key, and we feel so fortunate to bring the love we’ve received with us to this momentous event.”

Storefront is the industry leader in pop-up branding, and has just finalized a deal with the New York City transit department to offer pop-up spaces in the NYC subway system.  And most recently Storefront has partnered with musical artist Kanye West on his first pop-up in the heart of NYC for his Yeezus tour.  (http://ny.racked.com/archives/2013/12/10/how_pop_ups_have_come_to_dominate_nyc_retail.php)

Hatch is a retail concept born out of wanting a unique and dynamic shopping experience in downtown Durham. Hatch recognizes that the products you choose reflect your life story and your passions. Founded by Sarah Parker, a California transplant who fell in love with Durham's magic, Hatch's products are carefully reviewed for design, style, affordability and function before they're added to our shelves. Guided by our love for excellent design, you'll notice that all the products at Hatch fit a particular style of the Modern South - colorful, graphic, simple, approachable, and thoughtfully designed.

Contact: Sarah Parker, Hatch // -- 334 Blackwell Street, Durham, NC 27702, Ph: 919/428-1221, Email: sarah@hatchshops.com, Website // www.hatchshops.com, Facebook // Instagram // Twitter // @hatchshops

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