Acclaimed Public-Private Partnership Toasts a Decade of Success, 120 Years in the Making
(Durham) - The nationally acclaimed American Tobacco Historic District celebrates its tenth anniversary as a world-class destination for everything from business to baseball to Broadway with major events and special happenings Sept. 4-7.
“Our tenth anniversary celebration is for and about the people who’ve made the American Tobacco Historic District a success: those who worked in the factories for decades and those who make our community so incredibly alive today,” says Michael Goodmon, vice president of real estate for Capitol Broadcasting Company, which owns the campus.
Durham Mayor Bill Bell, who worked closely on the campus’ transformation, adds, “Ten years after cutting the ribbon, the American Tobacco Campus stands as a shining national example of urban revitalization. As in decades past, it has become a community and economic beacon, and a major part of what makes Durham so special. And, like our city, it just keeps getting better.”
19th Century Meets 21st
The tenth anniversary is actually a story that goes back 120 years, when tobacco barons created a world-beating cigarette factory in downtown Durham. American Tobacco’s factories grew into a powerful economic engine, home to brands like Lucky Strike and thousands of jobs.
By the mid-’80s, though, the spark was gone. The factories closed and rotted. Nearly two decades later, Capitol Broadcasting Company joined with the City of Durham to reinvent the icon.
After years of work and tens of millions in private investment, American Tobacco returned in 2004 -- this time as home to champions of all kinds:
Goodmon promises the campus isn’t done yet. “American Tobacco’s modern day culture is all about striving to be better,” he says. “We’ll have more news from the campus, and we look forward to great things happening throughout Durham and the region.”
Find out more about American Tobacco’s tenth anniversary celebration at (SITE). If you’re part of American Tobacco’s history or know someone who is, please send contact information and background to ATCStories@Gmail.com. Reporters and community partners, please contact Billy Warden (919.412.0630) or Greg Behr (919.272.5621).